🕛 Reading Time: 6 minutesEvery month you delay launching an intent data strategy, your competitors are eating your lunch and capturing buyers who should be yours. Intent data isn’t new—it’s just shockingly underutilized. If you’re not using it yet, you’re already behind.
🕛 Reading Time: 3 minutesAttribution tells you where leads come from. Revenue influence tells you how much money marketing actually drives. If you can’t prove marketing’s impact on closed-won deals, your budget is at risk. Learn how to move beyond MQLs and track real revenue influence.
🕛 Reading Time: 4 minutesMost demand gen campaigns fail—not because of bad ideas, but because they focus on the wrong things. If your campaigns aren’t converting, it’s time to fix them. This guide breaks down the most common demand gen mistakes and gives you a step-by-step framework to optimize for real pipeline growth. Stop wasting budget on campaigns that don’t work—here’s how to fix them now.
🕛 Reading Time: 4 minutes🚀 AI is transforming demand generation—but are you using it to speed up your pipeline? Most marketers focus on getting more leads, but the real challenge is moving those leads through the funnel faster—before they go cold. That’s where AI-powered lead scoring, chatbots, and predictive analytics come in.
🕛 Reading Time: 4 minutesMarketing attribution is broken. Too many companies track every single touchpoint but still can’t prove what’s actually driving revenue. This guide breaks down how to fix your multi-touch attribution, track key behaviors, and use predictive analytics to optimize conversions.
🕛 Reading Time: < 1 minuteVoteRunLead, a startup nonprofit, needed a full-scale marketing launch strategy and brand positioning to become a major player in the women’s leadership and civic tech space. The organization had zero digital presence, no established brand awareness, and lacked a structured demand generation strategy.
🕛 Reading Time: 2 minutesTCC, the largest Verizon Authorized Retailer, had no digital presence—no social media, no email marketing, no paid media, no reputation management, and an outdated website. They were leaving millions of dollars on the table by failing to capitalize on digital demand generation.
🕛 Reading Time: 2 minutesAptera’s largest marketing client was experiencing a failing demand generation program that put their multi-year contract at risk. Their dealer network marketing initiative was underperforming, lacked automation, and failed to generate new leads.
