Selina Bradley

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Selina Bradley

Demand Generation

Intent Data is a Cheat Code: Here’s How to Actually Use It + 3 Campaigns to Launch This Week

Posted in Demand Generation By Selina BradleyTagged , , ,

🕛 Reading Time: 6 minutesEvery month you delay launching an intent data strategy, your competitors are eating your lunch and capturing buyers who should be yours. Intent data isn’t new—it’s just shockingly underutilized. If you’re not using it yet, you’re already behind.

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Why Your Demand Gen Campaigns Aren’t Working And How to Fix It

Posted in Demand Generation By Selina BradleyTagged , , , , ,

🕛 Reading Time: 4 minutesMost demand gen campaigns fail—not because of bad ideas, but because they focus on the wrong things. If your campaigns aren’t converting, it’s time to fix them. This guide breaks down the most common demand gen mistakes and gives you a step-by-step framework to optimize for real pipeline growth. Stop wasting budget on campaigns that don’t work—here’s how to fix them now.

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