Selina Bradley

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Selina Bradley

B2B Pipeline

Marketing Attribution vs. Revenue Influence: Prove Your Marketing Impact or Risk Budget Cuts

Posted in Marketing Attribution, Revenue Influence By Selina BradleyTagged , , , ,

🕛 Reading Time: 3 minutesAttribution tells you where leads come from. Revenue influence tells you how much money marketing actually drives. If you can’t prove marketing’s impact on closed-won deals, your budget is at risk. Learn how to move beyond MQLs and track real revenue influence.

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How to Set Up Multi-Touch Attribution That Actually Works And Doesn’t Waste Your Time

Posted in Marketing Attribution By Selina BradleyTagged , , , , , ,

🕛 Reading Time: 4 minutesMarketing attribution is broken. Too many companies track every single touchpoint but still can’t prove what’s actually driving revenue. This guide breaks down how to fix your multi-touch attribution, track key behaviors, and use predictive analytics to optimize conversions.

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