Selina Bradley

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Selina Bradley

Pipeline Growth

Why Your Demand Gen Campaigns Aren’t Working And How to Fix It

Posted in Demand Generation By Selina BradleyTagged , , , , ,

🕛 Reading Time: 4 minutesMost demand gen campaigns fail—not because of bad ideas, but because they focus on the wrong things. If your campaigns aren’t converting, it’s time to fix them. This guide breaks down the most common demand gen mistakes and gives you a step-by-step framework to optimize for real pipeline growth. Stop wasting budget on campaigns that don’t work—here’s how to fix them now.

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How to Set Up Multi-Touch Attribution That Actually Works And Doesn’t Waste Your Time

Posted in Marketing Attribution By Selina BradleyTagged , , , , , ,

🕛 Reading Time: 4 minutesMarketing attribution is broken. Too many companies track every single touchpoint but still can’t prove what’s actually driving revenue. This guide breaks down how to fix your multi-touch attribution, track key behaviors, and use predictive analytics to optimize conversions.

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