š Reading Time: 4 minutesMost demand gen campaigns failānot because of bad ideas, but because they focus on the wrong things. If your campaigns arenāt converting, itās time to fix them. This guide breaks down the most common demand gen mistakes and gives you a step-by-step framework to optimize for real pipeline growth. Stop wasting budget on campaigns that donāt workāhereās how to fix them now.
š Reading Time: 4 minutesš AI is transforming demand generationābut are you using it to speed up your pipeline? Most marketers focus on getting more leads, but the real challenge is moving those leads through the funnel fasterābefore they go cold. Thatās where AI-powered lead scoring, chatbots, and predictive analytics come in.
š Reading Time: 4 minutesMarketing attribution is broken. Too many companies track every single touchpoint but still canāt prove whatās actually driving revenue. This guide breaks down how to fix your multi-touch attribution, track key behaviors, and use predictive analytics to optimize conversions.
