🕛 Reading Time: 6 minutesEvery month you delay launching an intent data strategy, your competitors are eating your lunch and capturing buyers who should be yours. Intent data isn’t new—it’s just shockingly underutilized. If you’re not using it yet, you’re already behind.
🕛 Reading Time: 3 minutesAttribution tells you where leads come from. Revenue influence tells you how much money marketing actually drives. If you can’t prove marketing’s impact on closed-won deals, your budget is at risk. Learn how to move beyond MQLs and track real revenue influence.
🕛 Reading Time: 4 minutesMarketing attribution is broken. Too many companies track every single touchpoint but still can’t prove what’s actually driving revenue. This guide breaks down how to fix your multi-touch attribution, track key behaviors, and use predictive analytics to optimize conversions.
