Repairing & Relaunching a Failing Marketing Program
📍 Client: Aptera – Business Technology & Marketing Agency
📍 Role: Marketing Consultant
📍 Industry: SaaS | B2B | Marketing Tech
📝 The Challenge
Aptera’s largest marketing client was experiencing a failing demand generation program that put their multi-year contract at risk. Their dealer network marketing initiative was underperforming, lacked automation, and failed to generate new leads.
🚀 The Solution
✔ Conducted a full marketing discovery to identify gaps and roadblocks.
✔ Developed a scalable, automated dealer marketing program to nurture and enroll new partners.
✔ Built detailed buyer personas & content strategies tailored for each stage of the funnel.
✔ Led an SEO & PPC overhaul to increase organic and paid lead volume.
✔ Presented a new GTM roadmap to win a major Cisco Gold Partner client.
📈 The Results
✅ Revived & scaled a failing dealer program from 40 to 3,500+ enrolled dealers.
✅ Grew organic search visibility, increasing local search rankings above competitors.
✅ 132% increase in social media engagement across dealer networks.
✅ Generated new local leads from partner-driven campaigns.
✅ $150,000 multi-year contract secured for Aptera via a high-impact GTM strategy pitch.
🔹 Key Skills Used: Marketing Automation, ABM, SaaS Growth Strategy, Demand Generation, B2B Lead Generation, PPC, SEO, Content Strategy.
📌 Looking for high-impact marketing solutions? Let’s talk!