š Reading Time: 3 minutesAttribution tells you where leads come from. Revenue influence tells you how much money marketing actually drives. If you canāt prove marketingās impact on closed-won deals, your budget is at risk. Learn how to move beyond MQLs and track real revenue influence.
š Reading Time: 4 minutesMost demand gen campaigns failānot because of bad ideas, but because they focus on the wrong things. If your campaigns arenāt converting, itās time to fix them. This guide breaks down the most common demand gen mistakes and gives you a step-by-step framework to optimize for real pipeline growth. Stop wasting budget on campaigns that donāt workāhereās how to fix them now.
š Reading Time: 4 minutesMarketing attribution is broken. Too many companies track every single touchpoint but still canāt prove whatās actually driving revenue. This guide breaks down how to fix your multi-touch attribution, track key behaviors, and use predictive analytics to optimize conversions.
