B2C Retailer Scaling Digital & Paid Media from Scratch
📍 Client: TCC – Largest Verizon Authorized Wireless Retailer (1,200+ locations)
📍 Role: Digital Marketing Manager
📍 Industry: Retail | Wireless | E-Commerce
📝 The Challenge
TCC, the largest Verizon Authorized Retailer, had no digital presence—no social media, no email marketing, no paid media, no reputation management, and an outdated website. They were leaving millions of dollars on the table by failing to capitalize on digital demand generation.
🚀 The Solution
✔ Built and executed a full-funnel digital marketing strategy from scratch.
✔ Launched and managed organic + paid media campaigns across Facebook, Google Ads, and email.
✔ Developed automated email marketing & customer retention workflows.
✔ Led a complete website redesign, implementing SEO & content marketing.
✔ Created a barcode coupon tracking system to track ROI from print and digital ads.
📈 The Results
✅ Cut marketing spend by 37% through automation and data-driven optimizations.
✅ Achieved 6:1 – 9:1 ROI on paid digital campaigns.
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✅ Grew email list from 0 to 450,000+ engaged subscribers.
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✅ Increased website traffic from 36,000/month to 260,000/month (+622%).
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✅ Drove $1.2M in additional revenue through cross-channel promotions.
🔹 Key Skills Used: Digital Strategy, Paid Media, PPC, Google Ads, Facebook Ads, Email Marketing, SEO, Demand Generation, Conversion Rate Optimization, CRM & Marketing Automation.
📌 Need help scaling your marketing like this? Let’s chat!