Launching a National Nonprofit & Driving Growth
📍 Client: VoteRunLead – A national civic nonprofit
📍 Role: Fractional Director of Digital Marketing
📍 Industry: Nonprofit | Civic Engagement | Political Training
📝 The Challenge
VoteRunLead, a startup nonprofit, needed a full-scale marketing launch strategy and brand positioning to become a major player in the women’s leadership and civic tech space. The organization had zero digital presence, no established brand awareness, and lacked a structured demand generation strategy.
🚀 The Solution
✔ Designed and executed a go-to-market strategy from the ground up.
✔ Built a multi-channel demand generation system, including email, social media, SEO, and paid media.
✔ Developed automated marketing funnels to drive memberships and engagement.
✔ Created high-impact content campaigns, including webinars, lead magnets, and an industry-first digital training series.
✔ Managed a team of PR firms, consultants, and digital specialists to execute large-scale marketing campaigns.
📈 The Results
🌐 111,733+ website pageviews driven by social media and email.
📧 23,000+ highly engaged email subscribers built from scratch.
👥 Over 1 million people reached via cross-channel campaigns.
💻 50+ webinars launched with over 2,000 participants.
💰Secured $1M+ in corporate sponsorships & funding via pitch deck development.
💵Google Ad Grants secured: $120,000 for PPC advertising.
🔹 Key Skills Used: Demand Generation, Go-to-Market Strategy, Email Marketing, SEO, PPC, Marketing Automation, Social Media Marketing, Webinar Strategy, Content Marketing.
📌 Want similar results? Let’s connect and make it happen!